How to Create a Clothing Line

Hi guys, we thought we'd write a short "how to" guide based on what we've learned so far in the clothing business. This list is very simplified, however if you follow these steps you should be on your way to success relatively easily, as well as inexpensively.

To Do List:

1. Create a brand theme, brand name, brand logo and short brand description.

2. Create an online store using Shopify, a powerful ecommerce website solution that allows you to sell online by providing everything you need to get started:

3. Setup Facebook, Twitter and Instagram pages for your brand.

4. Have your products printed and shipped by Printful, a reliable printing and fulfillment company that offers both print on demand and drop shipping services, as well as custom inside label printing for garments with tearaway tags and a personalized return address label:

5. Read and then re-read Thread's Not Dead: The Designer's Guide to the Apparel Industry by Jeff Finley.

6. Drive traffic using Google AdWords, promoted posts on Facebook and Instagram, and free product giveaways for individuals with social influence (musicians, DJs, models, etc.).

7. Have fun!

Interested in brand consulting? Contact us for advice on ecommerce and entrepreneurship.


Which ecommerce platform do you use for your online store?

How do you market your brand? You have a huge following on Facebook, Twitter and Instagram. Is social media your main form of advertising?
At the moment social media is by far the most effective method for reaching new customers and it helps increase brand awareness better than any other form of marketing.

What is the biggest newbie mistake when it comes to starting a brand?
Never actually "getting started." Talk is cheap. You have to actually take action or nothing will happen. Lots of people say that they are "going to start a clothing line" but the majority of them never do.